Modern culture encourages the individual to parade themselves publicly, to broadcast their skills and draw attention.
This is not what The Art of War and The 36 Strategies recommend.
It is not good to be noticed.

Anonymity is a common taoist theme.
By remaining humble and quiet, unremarkable and unnoticed, a person can proceed through life freely.
Drawing attention is perceived as being unwise because you cannot determine whether the attention is good or bad.